Whichever sales industry you work in, the first step is always going to be the same-to qualify your sales leads to determine how good they are.
Advertising
Advertise using Internet and local media and thus reach out to an unlimited number of sales leads.
Budget
While it often makes sense to work with potential clients on an experimental basis, making sure they can afford your services is a big factor to consider when interviewing and qualifying a lead.
Lead generation
Capture the interests of companies and address enquiries about products/services for developing your sales pipeline.