Email conversion rates are the percentage of subscribers who become customers after engaging with your email content.
Below is the calculation for conversion rate:
Email Conversion Rate = [No. Of Conversion/No. Of Delivered Email] x a hundred
Conversions are what drive business, increasing the revenue & proving how valuable your owned channels truly are. Acquiring subscribers and sending great content are crucial pieces, but the most critical step in the marketing process is to convert our audience and they become our loyal customers. This is the reason analyzing and increasing your conversion rate is so important. And conversion rates differ depending on your industry.
Below are strategies to increase conversion rates:
Including links in emails is crucial; the links that we include should be applicable to your content and drive conversions, as this on-site activity directly relates to conversion rate.
Including links in emails are crucial, the links that we include should be applicable to your content and drive conversions, as this onsite activity directly relates to conversion rate.