Sales | 2 Min, 30 Sec Read
In 2020, Email marketing can still do miracles, reach broad audiences, and kindle conversions at high rates, and that too with a lead-oriented landing page is a bonus. Today, we are gone talk all about email lists with a landing page.
Landing pages are a valuable asset of marketing channels that can benefit any type of business. Targeted landing pages can fuel more subscribers to your email lists and educate people more about your products/services, also they are a great way to nurture new customers and to drive higher conversions.
So, now you know how a landing page plays a major role in your business, the next thing that you’ve got to figure out is how you create a landing page in such a way that it yields you the largest number of new mailing list entrants. We'll get into this in our article, read on, to find out the top tips and tricks on generating leads and attracting your subscribers with a successful landing page.
Create an Intense Targeting Landing Page -
Create a highly targeted Landing Page, which withholds your customer interest. Firstly, study your potential audience carefully and analyze what kind of landing page they will find most relevant. Once you have your goal, choose appropriate wording, draft relatable content for your audience, and use appealing imagery or a sales pitch video that resembles your typical buyer persona. If your content is more relatable, the more likely they’re to subscribe to your newsletter. Launch a series of landing pages, each scoping a distinct group of your subscribers, this may increase conversion up to 55%.
Offer a Subscription Incentive and have an attentive CTA -
Earn your audience's trust by giving them something useful, offering an incentive for subscribing is legitimate and is a great way to build your list. Offer the right incentive for your audience, something that really makes people stand up and take notice such as a special discount on products or services, eBooks, free trial membership, product samples or contest, or promo code upon email subscribing that gives a nice-to-have discount on your product/service. Try to brief all the benefits of subscribing to your newsletter before featuring a subscription CTA. Always have an attentive CTA, try switching for the first person, and use actionable texts in your CTA, such as Get Your Free E-book.
A/B Testing -
Test to know which strategy works best for your business, play a game of trial and error. Use A/B testing tto learn what gets more subscribers to your e-mail lists. Experiment with positioning of CTA, content, types of buttons and test format, layout and learn what works for your business and what doesn't.
These tips will drastically improve your open rates and turn your list into a consistent winner for your business.
To know more about Email Marketing Campaigns explore the previous articles Improve Your Email Campaigns with These 5 Best Practices